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But the vice presidential pick is not really a campaign decision.
On the other hand, the situation is reported and analyzed as pure politics, exactly like any other campaign decision.
As Mr. Bush secludes himself at his Texas ranch this weekend to make up his mind on his most momentous campaign decision so far, a leading choice, his advisers say, is Richard B. Cheney.
Donna Jaramillo, a receptionist for an insurance agency in Denver, said that for her the question raised by the Edwardses' campaign decision was quite simple: What do you do for those you love? "If it were me, and my husband was running for president, I'd tell him do it," Ms. Jaramillo said.
"The candidate would have to go out and defend whether he was a wholly owned subsidiary of the $100 million donor, but that would be a campaign decision and it would mean a far more accountable and frankly more honest approach than we have," he told reporters in Washington.
Soon the data operation dictated every campaign decision: travel, fundraising, advertising, rally locations--even the topics of the speeches.
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Typically, last-minute campaign decisions are based on internal campaign polling not available to the public.
Mr. McCain is known to sign off on big campaign decisions and then to march off his own reservation.
I kind of hope the Obama campaign is basing their campaign decisions on the public polls…I have great faith in our data".
If campaigns and PACs are using the same models, are they, in effect, asynchronously coordinating on core campaign decisions and data collection activities?
Four years later, even mayoral candidates in small towns are using data to direct strategy, voter outreach, and campaign decisions, said Kassia DeVorsey, SB '04, chief analytics officer at Messina Group Analytics, a data-driven political consulting firm.
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