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His election campaign, based on a rhetoric of dour seriousness, has been disappointing.
General McChrystal pointedly said that the days were over when Afghanistan was "a cyclical kinetic campaign based on a set 'fighting season.' " Rather, he said, "It is a continuous, yearlong effort".
In the nineteen-eighties, Sandra Felton, a popular-psychology writer, mounted an anti-clutter campaign based on a combination of Evangelical Christianity (her husband was an Evangelical minister), self-help psychology, and addiction narratives.
But teachers are saying, 'I didn't know I was going to be a pawn for the legislature.' " Arizona's Republican governor, Doug Ducey, was elected in 2014, after running a campaign based on a promise to cut taxes.
This is a campaign based on a partnership between the legal profession and nine UK charities, with solicitors waiving their usual fees for writing a basic will, and instead inviting people to make a donation to Will Aid.
We've been following these polls through the campaign, based on a demographically-weighted panel of 1,000 self-identifying LGBT people (probably the best you can get in the circumstances) and the trend has been steeply down for the Conservatives.
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It lacks the clarity -- and the relative ease -- of a campaign based on an electrifying video or a song that dominates the air waves.
This led to a campaign based on an appeal to the head, rather than the heart, highlighting the economic risks of splitting from the UK.
Many marketers like Coca-Cola have adopted such a "glocal" ad model, asking agencies to develop local campaigns based on a global idea.
After years of running campaigns based on a pledge to create councilmanic districts, the Democrats in North Hempstead have now decided that they were absolutely wrong ["In North Hempstead, District Voting Becomes a Partisan Issue," June 9].
In total, there are over 50 off-the-shelf campaigns spread across the 12 months, such as sweepstakes, photo contests, polls and coupons, with each "mico-campaign" based on a call-for-action designed to covert traffic into leads or users becoming fans of the brand.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com