Typically shot with a frenzied, often subjective moving camera in saturated colors that have the over-bright feel of a chemically induced hallucination, these can be hard to watch and harder to forget.
Also in Gateshead, famed for documenting the leisurely rituals of plebeian society, Martin Parr turns his highly colour-saturated camera on to the jet set ostentations of Moscow's Millionaires' Fair and the Dubai Art Fair.
The company's last gamble sitting in its product line, the newly-released $699 Fusion, is aimed at "prosumers" but resides in a saturated 360 camera market that likely won't bring too many new customers to GoPro.
"Certain communities have been ring-fenced and saturated with cameras, making it impossible for you to get in or out without being tracked.
"We think the Camera filter market is pretty saturated currently," explains Norris, "so we decided to avoid it at launch and support 'Open In…' which opens your photos in those other apps".
Partly it's the aerial perspective, which is weirdly exhilarating, and partly the use of an infrared camera that highlights heat-emitting objects in saturated color.
Henry noted that, "It is filmed to look like a documentary, with saturated color, a hand-held camera, quick cuts from scene to scene, high-decibel background noise, overlapping dialogue.
