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It is as though Amnesty International's human rights reports came sponsored by a coalition of the Burmese junta, Dick Cheney and Robert Mugabe.
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Last year, revenue was $15 million, which came from sponsored petitions, started and paid for by businesses and organizations.
Corporations, meanwhile, lost the cachet that came from sponsoring a television show when multiple sponsors became the norm and such an endeavor became prohibitively expensive.
Now, Tumblr comes with sponsored content.
The channel does carry commercials, but as with NTVE, most of its revenue comes from sponsored programming and product placement.
You really have control over your destiny when it comes to getting sponsored, it all comes down to how bad you want it.
When it comes to sponsoring public institutions, he said, the best approach is not necessarily starting off by trying to get a company's name on everything.
Men have largely led the charge when it comes to sponsoring and passing legislation that restricts women's reproductive choice.
Everybody wants to benefit from the chunk of change and enormous prestige that will come from sponsoring the library of America's first African-American president.
Other financial help came from sponsors like S7 Airlines, based in Siberia, which flew in guests free (albeit with a layover in Novosibirsk).
Of the $20 million he earned last year (ranking him sixth on our list), just over $5 million came from sponsors, including Adidas and Konami.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com