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His decision to leave Kraft, he said, came because "it was a time in my life and my career to make a change, and this came along".
They came because it was free.
Jerry Engert came because it was a piece of history.
Fans came because it was a seasonal event.
"I enjoyed it when it came because it felt like vindication for all the times I was rejected," he says.
They came because it was a party at their friend's house and the friend promised to make those cupcakes they like or was calling in a favor.
Similar(33)
Its wider appeal comes because it's also a carefully constructed workplace comedy.
"They come because it's fun".
"My friends and I come because it's hip".
"They come because it's fun and different".
And people come because it is a conversation.
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