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These payments, which Yahoo calls traffic acquisition costs, can exceed two-thirds of the revenue from those ads.
Slightly less than 1percentt of its sales growth came from what the industry calls "traffic" — or more customers.
At the same time, the Southampton Business Alliance is lobbying for major new highway construction to relieve what it calls "traffic gridlock" on local roads.
Jerry Della Femina, the advertising executive who owns the Della Femina restaurants in Manhattan and East Hampton, calls traffic "a state of mind".
As a part of what the FAA calls "traffic flow management," each commercial aircraft, cargo transport and business jet is carefully placed in a web of air traffic netting over the continent.
In one of those calls, traffic delayed paramedics trying to get to an unconscious 91-year-old woman who later died at the hospital, according to EMS coordinator Paul Favia, who did not explicitly say whether her death was caused by the delays.
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Ford, America's second-largest carmaker, is developing something similar called Traffic Jam Assist.
Another area of application for traffic control devices is their use in traffic restraint (often called traffic "calming").
The new company, called Adir Technologies, will sell software to communications companies seeking to route calling traffic over the Internet.
"It was the largest downtime we had, but it was just our New York and New Jersey call traffic," Rabbi Weinstein said.
Tells about Hennepin Market, which is run by Mark Judd… Discusses "calling traffic," the process by which barge pilots negotiate passage along the river.
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