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Viewers of "Glamour Girls" can do what Glamour calls "Shop the Looks," a feature they can reach with the tap of a finger at any time while watching one of the 10- to 12-minute episodes.
Visitors can listen to the history of the Schaulager on earphones; see short films about the problems and preservation of contemporary works by artists like Robert Gober; or peruse what Ms. Oeri calls "shop windows," glass-fronted displays filled with many of the original materials that went into making some of the seminal pieces in the foundation's collection.
Nick Pivot plays what he calls "shop floor country from the Motor City".
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Marimekko also sells through what it calls shops-within-shops - small areas in major department stores.
Earlier this month, a building at 123 Third Avenue hosted a "bundled luxury event" called "Shop at the Top".
We hosted a conversation called "Shop Talk" where we talked about black male identity and queerness in barbershops.
One mother, Clarissa Nassar, signed up for alerts about sales on a Web site called Shop It To Me.
Her favorite part: a button called "shop the story" takes you to a page loaded with products from each feature's photos.
Last year, for example, RedEnvelope.com launched a promotion called Shop Now, Ship Later.
This is called "shopping your stockpile".
A young British band called Shopping knows the current paradigm well.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com