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They are growing a number of micro/niche brands, he said, and leveraging what he calls "passion points" of small but passionate audiences.
For instance, last fall Starcom began to classify television audiences not by demographics but by something it calls "passion groups," which are defined by shared interests.
Those in Asia-Pacific indulged most in gems, jewelry and watches, while the Middle East's richest dabbled in a bit of everything: They allocated a similar percentage of their wealth to several categories of what the report calls "passion investments".
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Someone was friends with Michael Jackson, and someone released a perfume called Passion".
Doing a musical with Jane Birkin in a West End show called Passion Flower Hotel.
Other failed ventures included a European lifestyle magazine called Passion and a ski lodge in Aspen, Colo.
"An interesting one I was looking at I call passion alignment," she says.
He had innate authority, intelligence, a fine speaking voice and something one had to call passion.
In extremis, Britons can always buy dental emergency supplies made by a company called Passion for Health DenTek.
The show is fittingly called "Passion's Discipline: The History of the Sonnet in the British Isles and America".
The Miscioscias got into selling Dimensional Art about 5 years ago when they saw a Monyo onyx sculpture called "Passion" in a Palm Beach gallery.
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