IBM, HP's arch rival, is trying even harder, with a marketing splurge for what it calls "on-demand computing".
And then there is something which Jared Simon, HotelTonight's chief operating officer, calls "on-demand consumption": from factoids to films, people are increasingly used to being able to access everything they need or want immediately.
WITH a speech in New York yesterday at the start of a costly and quirky marketing campaign, Samuel J. Palmisano, I.B.M.'s chief executive, declared his company was making a $10-billion 10-billion betegic shift tonard what it callstrategicand computing".
Uber has released a detailed white paper outlining the virtues and current blocking factors of what it calls "on-demand aviation," or a network of small vertical take-off and landing (VTOL) craft that would make it possible for users to summon flying transport whenever they want to easily get around within and between cities.
This movement is written in 6/8 and in tarantella style, and is characterised by a relentless galloping rhythm calling on demanding pianistic effects with frequent hand-crossing and leaps across registers.
Last October, Samuel Palmisano, now the firm's chief executive, announced that IBM was making a $10-billion 10-billiont he called "on-demand computing"—essentially an effort to turn IT from a fixed into a variabet cont.
ONE year ago, almost to the day, Samuel J. Palmisano, the chief executive of I.B.M., delivered a speech in New York that sketched his company's vision of the future of computing, which he called "on-demand computing".
Clover offers Tinder-like features but with an added, if dubious, bonus called "On-Demand Dating". Think Uber for dating — you pick a location and a date, and Clover sends someone to meet you.
Customers are looking for what I call "on-demand brands," businesses that can deliver added value instantly.
In a panel called "On-Demand Everything", McDonald's, Luxe and Groupon are participating in a panel discussing how all companies, not just on-demand service providers, can use technology to make the customer experience that much more convenient.
