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To the Editor: As a college senior, I applaud Thomas L. Friedman's exceedingly accurate description of what he calls "Generation Q".
Derrick Ng of the Wang Yuan Fish Soup stalls in the upscale neighborhood of Tampines runs a series of urban gardening projects he calls Generation Green, selling local produce to health shops, restaurants and vendors.
Though he plans to continue releasing watches in the $107,000-to-$107,000-to-$107,000-to-$214,000 aim is to reduce the cost of the brand's regular releases to make it more accessible to a target audience he calls "Generation X".
Auto makers are grappling with how to continue to appeal to baby boomers (those aged, roughly, 35 to 50) as they move out of their prime child-rearing years and how to attract the group that Power calls Generation X'ers (25- to 35-year-olds) in their family-raising years.
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He attacks state politicians for what he calls "generations of overspending and bureaucracy in Trenton".
His first demo would be called "Generation Millennials".
(Under this setup, called Generation Adidas, money is put aside for players' future college tuitions).
The convention was the idea of Victoria Stapleton, who collects 1980s originals, called Generation Ones.
In housing, we have ended up with what we merrily call "generation rent".
They also get called Generation Y, because they follow on from Generation X (born 1965-1979), and other, less flattering names.
To compound matters, Douglas Coupland's era-defining novel, also called Generation X, was published a full two decades ago.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com