Collectively this sort of spending, sometimes called "below-the-line" advertising, or marketing services, is already worth more than twice what is spent on traditional display advertising.
There are plenty of alternatives to straightforward advertising, including a myriad of marketing and communications services, some of which are called "below-the-line" advertising.
It used to be called below-prime, but that sounded too understandable for bankers, and in 1996 subprime revved up in the auto industry.
Economists call below-market-rate loans to Loudoun County "general, supply-based subsidies".
In the mid-1970s, she attended Otis College of Art and Design in California and, briefly, York University in Toronto, where she played in a band called Below the Belt, formed for a media class.
We've been wanting to do an "Upstairs, Downstairs" reality show like that, and we actually have one we're doing called "Below Deck".
What's missing from the picture, you eventually realize, is the highway — Twelfth Avenue, or West Street, or whatever the West Side Highway is called below Thirty-fourth Street, where the stadium would be built.
Any allele calls below a threshold of 0.02 NormR were discarded.
My partner and I and some friends recently went to a burlesque/cabaret/aerial/magic show out in Brooklyn called Below the Bridges.
But how much would you spend on a 30-year-old infielder who for the second consecutive season is struggling to stay healthy and whose play at short is what might conservatively be called below par?
