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Galton called this phenomenon "regression toward mediocrity".
They called this phenomenon the "ugliness premium".
Riegl called this phenomenon the "beholder's involvement" or the "beholder's share".
Dr. Neisser called this phenomenon "selective looking"; other psychologists christened it "inattentional blindness".
The sociologist Robert K. Merton called this phenomenon the Matthew effect, named after a passage in the gospel of Matthew.
Freud called this phenomenon countertransference and saw it as one of the most serious obstacles to resolving patients' psychological issues.
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We call this phenomenon "fungibility".
Some scientists call this phenomenon "paradoxical excitation".
Environmental engineers call this phenomenon "induced traffic".
Psychiatrists call this phenomenon folie a deux.
Google calls this phenomenon "cloud computing".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com