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This was driven by competition along the lines of what Schumpeter called product innovations (as distinct from process innovations).
The Google font is called "product sans", perhaps a tongue-in-cheek reference to the truth of the matter.
This is going to sound geeky, but we developed something called "product ontology," which is basically a process to determine what matters scientifically in evaluating a product.
A common approach in advertising is called "product as hero," which celebrates the sponsor's soup, soap or soda as the be-all, end-all, cure-all and whatever-all-else.
A third is from the public, including an idea called Product (RED) created by Bono, a rock-star activist at Davos, an event much favoured by the Fund's glitzy backers.
There have been critics of this trend, however, notably the advocacy group Commercial Alert, which called product placement "an affront to basic honesty" in a letter to government regulators.
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The integration of products and services, so called Product-Service Systems (PSS), are intended to support customers over the life time of a product and to ensure a long and successful customer relationship.
Trouble is, what's a Raider fan to do if the so-called product remains defective?
Marketers have long depended on so-called product placement, where items are written into the storyline.
So-called product placement has long provided significant revenue for motion pictures, but books... books!
This concern has also spurred a wave of so-called product placement, in which marketers pay to display their wares on the program itself.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com