They argued that marketers do not simply broadcast messages to a passive mass audience, but rather that they target certain individuals, called "opinion leaders".
One way that the Mom Complex seeks to obtain insights from mothers is to host gatherings, called Opinion Parties, at which guests are encouraged to speak freely about what motherhood means to them and how marketers could improve their lives.
The MSNBC cable channel defended an appearance by a host of one its programs at a stump rally for President Bush in Pensacola, Fla., saying the channel has different rules for news anchors and what it called opinion anchors.
Our Comment is free site (now called Opinion) opened up our columnists to reader challenge in 2006, and the idea that every reader can have their say is something that has made our pages special ever since.
In Birthing AutonomY, Nadine Pilley Edwards argues that much of what purports to be science or analysis might equally be called opinion or ideology: "Knowledge does not stand outside culture, but is shaped by the core beliefs and values of any given community or society".
This is called opinion passage on aspect, expressing opinion as a group of consecutive sentences.
