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Some researchers call this trend ubiquitous computing or pervasive computing.
I call this trend in psychological theory The Automaticity Juggernaut, and to understand it we have to take up the problem of attention and consciousness.
Considering that other Republicans have had their problems during this time period, I would call this trend at least mildly worrying for Mr. Romney's campaign.
One might call this trend the "new" A.I., or perhaps the "new new new" A.I., for in the last half-century the field has redefined itself too many times to count.
In the B2B world, we've come to call this trend the "1 of 3" problem, coined from a European head of sales who told us, "We've got a world-class product and brand, and that gets us into the customer's top three every time.
We'll call this trend augmented expertise, where the arrival of low-cost sensors, GPS-like guidance systems for nearly everything and real-time analytics are combining to accelerate learning in practically every discipline.
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Rhine called this trend the "decline effect".
With mildly excruciating academic flourish, Gloor calls this trend "advertainment".
Mr. Sterling, who downgraded FedEx shares from buy to hold last month, called this trend the "new normal of shipping".
The recycling of such stories has become a fixture of Muslim discourse, said Bernard Lewis, a historian of Islam and the Middle East, who has called this trend the "Islamization of anti-Semitism".
Department of Labor Wage and Hour Divisionn director David Weil, a former business school professor, calls this trend "fissuring". He thinks lots of those client companies should really be considered "joint employers," together with the contractors that sign the checks, making them liable for violations.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com