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It's necessary for big names like me, I believe it's called the imperative".
So, when Obama called the imperative to restore balance and fairness in our society "the defining issue of our time", as he did in Kansas, it resonates.
In King's "Dream" speech, he called the imperative to stand up against the oppression of his day "the fierce urgency of now".
Any discussion of the meaning associated with this form of the imperative, traditionally called the 'emphatic imperative', is problematic.
In an essay called "The Moral Imperative Towards Cost Effectiveness," Ord poses the example of helping the blind.
An influential trend in the exhibiting of international contemporary art is what might be called the illustrational imperative.
Kant's theory on duty-based ethics were based on the principle that no decision should be made unless morally good in itself, regardless of predicted consequences – a thinking he called the categorical imperative.
Kant now claims to have discovered the supreme principle of practical reason, which he calls the Categorical Imperative.
Kant thinks that there is only one way to produce genuine reasons, which Kant calls the "Categorical Imperative".
While proponents call the rules a democratic imperative, critics view them as a byproduct of runaway republican idealism, with sometimes unfortunate consequences.
C.E.O.s of public companies often feel what you might call the "grow or die" imperative — if the company isn't growing briskly, they worry, investors will abandon it in search of better opportunities.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com