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Despite warnings about the calendar shift, many investors were surprised by the December numbers.
Almost all of that decline, however, was the result of a calendar shift, Mr. Martin said.
(A significant part of that increase is because of a calendar shift involving Easter).
But the calendar shift has, at least in the short term, hurt top player participation.
And last month's sales were also helped by a calendar shift that gave retailers an extra selling day before Christmas.
Target, for example, reported a 10.8percentt increase in sales, but said that without the calendar shift, sales would have risen just 1.1percentt.
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"The numbers are increasingly confusing because of the calendar shifts," said Jim Sluzewski, a spokesman for Macy's.
Such calendar shifts are why retailing professionals like to look at the months of March and April combined when evaluating the health of the spring shopping season.
Because Muslims follow a lunar calendar comprised of 12 cycles of the moon, the calendar shifts back by about 11 days each year when compared to the Gregorian calendar.
Coincidentally — the Muslim calendar shifts every year — it is also Ramadan, the month when the faithful believe that God gave the Koran to the Prophet Muhammad, a time of fasting, self-reflection and extra prayer, when being at Al Aksa Mosque here is even more important than usual.
Also, the same calendar shifts that benefited August stand to hurt September for much of the group.
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CEO of Professional Science Editing for Scientists @ prosciediting.com