The reach of a message was estimated by calculating impressions [ 29], meaning the number of Twitter followers who potentially see a user's tweet.
In this study the relative and absolute abundances were calculated on impression specimens collected from the Skaar Ridge locality in the Transantarctic Mountains, Antarctica.
His sense of vocation was too urgent for him to calculate the impression he might be creating.
Now, in True Story, where he plays a real-life character accused of murdering his family, we go into the film already jazzed by the Franco factor: a great many actors have played vicious killers, but for this one the opportunity to do so comes off as one more conceptual art project, yet another chance for him to sit back and calculate the impression he's making on an audience.
Instead of calculating the impressions an article gets by estimating a publication's circulation and pass-along rate, Mr. Solis counts the number of people who tweeted about a company and their combined following, the number of retweets or clicks on links, as well as traffic from Facebook and other social networks.
An advertiser can gauge the success of an impression by calculating how many impressions occur in comparison to the number of clicks.
The more examples Gladwell adduces of first impressions calculated to turn out right, and then of other ones that come out badly wrong - such as the time an innocent man was shot by panicking police officers - the more his big point gets buried under a heap of caveats and conditions and provisos.
Once the clay was dry and had been fired in a kiln, we measured the dimensions of the impression replicas, and calculated the shrinkage ratio as the impression replica size divided by the original size.
This segmentation does not take into account the overall impression of the clinical radiologist, leading to some discrepancy between the calculated volume and radiological impression, e.g., Subject 2 has a complete response by pathology and radiology, but had a 1.6 cc segmented cancer volume at the end of treatment.
It's clearly a targeted campaign, calculated to give the impression of grassroots overnight success.
Mr. Putin's move appeared calculated to give the impression that the Kremlin is satisfied with how the Russian military campaign in Chechnya is going, despite mounting casualties and an adversary that has stubbornly refused to quit.
