Exact(4)
Local broadcasting stations are a cheaper way to reach specific audiences than national cable spots.
Advertisers want to replace "pay for play" with a flat one-time-only fee for both network and cable spots.
iSpot estimates Candy Crush aired 4,515 national cable spots in all (a lot!).
Comcast's ad reps now sell cable spots and Internet services on the same sales call, even offering a service to design an advertising client's Web page.
Similar(4)
In part, says a local Republican bigwig, the Romney campaign has suffered from tactical blunders, as when it failed to spot that the Obama camp was snapping up cheap cable TV spots to attack Mr Romney in the state's west.
Mr. Thompson has run cable television spots, which were not included in the tally.
In October, the chamber signed a contract for 2,214 cable television spots promoting the city and its retail stores.
Indeed, the total amount to be spent on cable TV spots ahead of the new season could fall as low as $4 billion, said Jack Myers, chief economist at Myers Reports in New York, which publishes media and research newsletters.
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