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Do a cable crunch.
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When Hearst, which owns the National Magazine Company in the UK and publishes Cosmopolitan, Good Housekeeping and Esquire, started thinking a year ago about its new Food Network Magazine, just launched in the US – a joint venture with the eponymous cable channel – the credit crunch had not degenerated into recession.
USA, TBS and TNT, which are among the oldest networks on cable, are in a particular crunch.
Last summer it made an approach to Virgin Media before the credit crunch forced the cable firm to take itself off the market.
The sainted Vince Cable MP, Sage of the Crunch, recently assured readers of the Week that my novel Birdsong was "based on" on a cache of letters from my grandfather that I found in an attic.
Since Lehmans, Dr Cable has written rather a good little book about the credit crunch, The Storm.
Finance and Thrift, instead, has devised a computerized system to crunch alternate data, such as payments on utilities, cellphones and cable TV, to determine borrowers' creditworthiness.
Cable television loves shows that pit the hunter vs. the hunted, and a crunching of last week's Nielsen ratings reveals that a new king of the genre can be crowned.
It is believed that some of the embassy cables echo the criticism of the Tories' stance in opposition, questioning their approach to the credit crunch, including their opposition to Gordon Brown's decision to bail out banks with taxpayers' money.
CRUNCH crunch.com.com
Some crunch.
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