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One small, practical way you can do this is to look for opportunities to use "space marine" in published materials that aren't referring to Games Workshops' products, and to resist all other illegitimate attempts to police our language by using generic terms generically, even when companies object.
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Stray away from using generic terms that simply describe the genre.
The gene ontology analysis was performed by using generic GO term mapper developed by Princeton University (http://go.princeton.edu/cgi-bin/GOTermMapper).
Instead, Costco argued that "Tiffany" is a commonly used, generic term to describe a particular type of ring setting.
Consumers could save at least 50percentt of that amount by using generic versions, she said.
As the novices were students on two, three or four year programmes, demographic data to their stage of training was gathered by using the generic terms of early, mid and final stage of training: 31% (n = 47) of the participants were in their early stage, 47% (n = 72) in the mid-stage of their training and 23% (n = 35) in their final stage.
Gene Ontology (GO) terms of the annotated transcripts were obtained and GOSlimViewer [ 48] was used to generate a high level summary of the GO terms using Generic GO slim Developed by the GO Consortium.
One strategy used generic health terms, while the other used more specific health terms.
We used generic GO terms to offer a broad overview of the ontology content without details of specific terms.
Avoid using generic language.
We are using the generic term 'functional impact score' - originally employed by the MA team [ 3] - to refer to the scores provided by these various methods.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com