Agüero's deadlock-breaker was undercut by trademark explosiveness.
The first 52,245 names were claimed by trademark holders.
A Baltimore café owner invites controversy by trademarking the word "hon".
Even better, take the unofficial "Hahvahd" tour, given not by the admissions office but by Trademark Tours.
Tiffany's is working with Pantone to standardize its signature robin's-egg hue, then secure it by trademark.
Barnes was born poor in Philadelphia in 1872, became a doctor, and made a fortune by trademarking a medicine that treated gonorrhea.
Mr. Morse said the dictionary editors weren't trying to be coy, but were adhering to limitations imposed by trademark agreements.
Of 1,000 cases that have gone before four approved arbitration boards (of which the World Intellectual Property Organization is one), three quarters have been won by trademark owners.
PR and branding expert Mark Borkowski said the trend for resurrecting celebrities has been closely followed by trademark and intellectual property experts and their lawyers seeking to cash in.
The society has taken another step to protect the pandas' value to the zoo by trademarking their popular, anglicised names, Sunshine and Sweetie, to prevent pirate merchandising.
