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The process, according to John Seely Brown, a theorist of information technology and former director of the Xerox Palo Alto Research Center, reflects "a huge shift in popular culture, from consuming to participating" enabled by the interactivity so characteristic of the Internet.
To love a pretty monster like a beach isn't linear like a light switch, but exponential, a glowing bell curve created by the interactivity of many tricks and nuances you learn as you go.
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"What we were surprised by is the interactivity it creates.
Many newspaper writers feel ground down by all the interactivity involved in 21st-century journalism.
By combining the interactivity of gaming, the allure of live video and the production value of Hollywood, HQ feels more alive than most anything on your phone or TV.
But we suggest that in video gaming this limitation can be compensated for by an increase in the interactivity enabled or required by the mediated environment.
A collection of programs, paid-for or pirated, are the essential tools for getting going.But all this has been overtaken by "web 2.0", shorthand for the interactivity brought by wikis (pages that anyone can edit) and blogs (on which anyone can comment).
While I appreciated the portability of an e-book, I felt that such powerful and moving words could be so much better delivered if more use was made of the interactivity offered by devices such as iPads.
Like many other young artists in the capital, she is trying to push Mexico forward by combining older traditions with the interactivity of social media and open-source software development.
While this partnership isn't groundbreaking by any means, it serves as a reminder that "old media" is willing to embrace the interactivity afforded by the web.
Now at Baobab, she's looking at how the interactivity enabled by VR can help viewers get closer with the characters they see on screen.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com