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Luckily, Orla is still untroubled by the cool factor.
Are we going to be blinded by the cool factor, by the allure of some spectacular technology that is so compelling, we discount considering all the potential costs and dangers just for the fun of seeing what the end result will look like?
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For one thing, brands could suffer from over-exposure, becoming passé by removing the "cool factor" that made them so successful, says Mike Weinstein, former boss of Snapple the brand that led the ice-tea craze of the 1990s and now chairman of Inov8 Beverage Company in Rye, New York.Also, there is no guarantee that the fusion of energy and health, implicit in the water hybrids, will pan out.
And it is Sarandon, who co-owns a Manhattan table tennis club called SPiN, who "changed the cool factor by a hundredfold," O'Neill said.
"My brother is obsessed by it, and it has the cool factor associated with a brand such as Acne but at affordable prices".
The cool factor is brought by Black Eyed Peas vocalist Fergie, who will be hosting the Billboard Hollywood Party from the West Coast and performing live.
The probability given by the cooling factor is normally linked to a "temperature" value that is used to simulate the speed in which the algorithm "cools".
The move from simple ring tones to song excerpts can be attributed to the cool factor, but it's made possible by technology.
And then there's the cool factor.
"Religion doesn't have the cool factor.
The "cool" factor is playing big here.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com