Some tell us to 'man' up and embrace our inner dude by playing up the assertiveness, aggression, and bringing to the forefront our bottled up testerone to fight, play, and win like a man.
Even the proudest and most assertive Russian and Soviet statesmen have shown, sometimes by the very assertiveness of their pride, that they long to be taken seriously by more established members of the club.
For example, we concluded a year ago that France and Algeria needed to up their game to address the rising tensions in Mali, driven in part by demands by members of the Tuareg ethnic group and by the growing assertiveness of Al Qaeda in the Maghreb.
The howls of protests from smaller countries illustrate the anxiety set off by the growing assertiveness of Germany, the most populous and economically successful European Union country, which fears it will have to pay the bill for the carelessness of others.
The weight resting upon England this year was emphasised by the growing assertiveness of other parts of the British Isles, and since England was the only team from UK in the World Cup, it had become elevated into an obsessive display, not only of national virtuosity but also of national virtue.
Such a mindset may never approve of the brutality of this incident, but would still resent equal rights for, and the assertiveness displayed by, the modern, independent and aware urban Indian woman.
"Freakum Dress" was generally well received by music critics who complimented Knowles' vocals as well as the assertiveness with which she delivers the lyrics.
"Check on It" was well received by contemporary music critics, who universally complimented Knowles' vocals, and the assertiveness with which she sings her lines.
Both have the assertiveness and vanity to get things done.
