Tracking technology can help improve the quality of Web sites by monitoring how many people are visiting and how they use the site, and by personalizing the experience.
I'd counter that there have been many advances that have allowed physicians to move away from trial-and-error, one-size-fits-all medicine by personalizing treatment.
In the late 1930's, by personalizing and simplifying the language of the picture book, Brown helped find a new way of writing for young children.
Vieux Farka Touré, a bandleader from Mali, and Blk Jks, a band from South Africa, arrive at their music from different directions: Mr. Touré by personalizing an inherited tradition, Blk Jks by global mix-and-match.
The Cases column "A Handle on Hope, With Thanks to Thalidomide"(Oct . 2 explains adult stem cells, one part of the current and confusing stem cell puzzle, by personalizing the writer's struggle with multiple myeloma.
The taxonomy of mug-shot blogs has a slightly different aim — to maximize consumer options by personalizing the site to the tastes of users and advertisers, not to create scientific classification.
By personalizing the conflict, Trump has helped to feed a specific strain of North Korean paranoia about efforts to depose — or, in national-security parlance, "decapitate" — the nation's leadership.
By personalizing Italian politics and turning himself into a brand — self-made, virile and wily — he transformed Italy's political and institutional cultures in ways that will resonate for years.
But Shashi Tharoor, the deputy foreign minister of India and a diplomat-Twitterer with more than 650,000 followers, told me that off-message communication can, by personalizing officials, "strengthen the acceptability of the official message".
For example, Amazon fundamentally re-innovated the bookstore from the outside in by personalizing the experience of buying books.
