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As a punishing market took down their competitors one by one, executives of the leading investment houses were resisting calls to become more like banks.
One by one, executives, including Frank Wren, general manager of the Atlanta Braves; Bill Singer, the Washington Nationals' director of pro scouting; representatives of the Baltimore Orioles and Minnesota Twins; and even Jeffrey Loria, owner of the Florida Marlins, stopped by.
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The concept was described by one executive as "the insider and the outsider" - a variation on Channel 4's "left and right" partnership of Piers Morgan and Amanda Platell.
The organisers provoked anger last year when they raised fees by 20% for elite members: 120 "strategic partners" were asked to pay 600,000 Swiss francs (£462,000) for their annual membership - described as "outrageous" by one executive.
Trial testimony and exhibits showed that it had been signed by one executive at Island Def Jam, although it was never returned to TVT Records and remained in Island Def Jam's files.
From the time Mr. Lack started as NBC News president to the time he moved on to become NBC's president in May 2001, the division went from having an annual loss of nearly $25 million to making an estimated profit of nearly $300 million, by one executive's estimate.
"If Si and Donald want something, there are not a lot of people to run it by," said one executive at the company.
"No show on television was more affected by the changes wrought by 9/11," said one executive who has worked with Mr. Sorkin.
"This is not some shotgun wedding that will happen without a line-by-line budget analysis," one executive said.
The message, as explained by one MTV executive, was: "She has to sign the deal".
Mr. Edwards is already advertising in the three states, but spending less than $300,000, by one media executive's count.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com