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"Everyone is motivated by different things.
"Different age groups appear to be distracted by different things," Dr. Stutts said.
People do not move like a pollster's herd and people are affected very personally by different things.
But what she doesn't realise is that the rules have changed, that nowadays people are motivated by different things: the environment, quality ingredients, nutrition.
"I find that with jigsaws, I am entertained by different things, such as the color line cutting, the figure pieces and craftsmanship".
"Thirty per cent of coaching is tactics, 70% social competence," he told Süddeutsche Zeitung in August, "every player is motivated by different things and needs to be addressed accordingly.
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People are influenced by many different things: legislation, information, media, marketing - to name a few.
"I don't think we should be telling people that the way to do it is by choosing different things to buy".
The sort of person who, despite having a framed Keep Calm and Carry On poster on their wall, gets vociferously morally outraged by 25 different things over the course of the average morning on Twitter, eg Daily Mail headlines, anything Jeremy Clarkson says, people who post Homeland spoilers, Parcelforce delivery slots, etc. See also Moral 'mazeballs.
The way to find this second path is by trying different things.
It ignores that people are motivated by vastly different things.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com