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Buying Income Dynamics will increase sales of Intuit's TurboTax software by adding a feature that tax filers have said that they want, Intuit said.
The campaign seeks to provide an experience that is "Facebook on steroids," Mr. Harris says, by adding a feature that is being called the Benjamin Moore Experts Exchange.
The company has put a virtual DJ in three of its in-dash music systems by adding a feature called Mixtrax that links the owner's music into a non-stop track for a club-style sound.
The company has put a virtual DJ in three of its in-dash music systems by adding a feature called Mixtrax that links the owner's music into a nonstop track for a club-style sound.
But his next acquisition is bound to be something that, like WhatsApp, can reinforce Facebook's monopoly goals by adding a feature or service that looks like a budding monopoly of its own, and which comes with a staggeringly valuable social graph, which in this case is WhatsApp's database of users' phone numbers, user names, contact lists and locations.
It got consumers to pay more for higher-profit cereals by adding a feature or two, much as razormakers did by adding a third blade, or toilet paper companies by adding a scent.
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It's also tried to double-down on the app's first feature, disappearing private messaging, by adding a groups feature and improved navigation.
Music-streaming service Spotify is continuing to broaden its functionality by adding a new feature called Browse that curates playlists "for every moment of your day, handpicked by our experts".
Apple is differentiating the iPhone and iPad experience by adding a trackpad feature to the iPad.
One way employers can increase participation and savings rates is by adding a Roth feature to the 401(k) plan, the Aon Hewitt report says.
Instagram had already let anyone streaming live invite a friend to join them, but by adding a request feature the possibilities for collaboration are greatly expanded.
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