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They're the ones whose magazine covers are marred by a bar code splodged in the corner.
The cover is pretty, but it's also a nice symbol of the Chelsea Wedding Story: the human at the center of it all obscured, walking into media speculation about her consumer choices (in this case her wedding dress), and flanked by a bar code.
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The finalists include an application that reduces paper consumption by using a bar code stored on the phone to gain admission to events, and one for the Chinese market that gives real-time mass transit information.
If medication is required, the drugs are "administered" by scanning a bar code on a syringe.
The 2.4MB update brings a wealth of new features like the ability to create an avatar, adding friends by scanning a bar code, group messaging, and the ability to share multimedia with multiple contacts at once.
That may be a number assigned by a clerk or a bar code affixed to each item and tracked by computer.
From Saturday, riders using the Heathrow Express between central London and the airport will be able to save themselves a few minutes by booking their seats online; a bar code sent to their mobile phone or e-mail acts as proof of purchase for the ticket-inspector.
And you can interact with each of the show's entries by scanning its QR code, an updated version of a bar code that, when read by a properly equipped camera phone, calls up a Web site.
And by encouraging equipment manufacturers to implement a bar code system, Graybar hopes to offer enhanced tracking and management capabilities similar to those found in the retail industry.
Social Fortress's data protection component covers more than just text too, as images encrypted by the service are replaced with a bar code until approved users view it with the service enabled.
A second sticker, with a matching number and a bar code, is scanned by a hand-held unit, instantly recording the item into M.L.B. computers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com