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"It's an archaic way of rolling out shows," said Tom DeCabia, executive vice president of PHD-USA, which buys network commercial time for clients.
For instance, Bharti Airtel outsources IT infrastructure and customer services; buys network capacity instead of equipment; and has merged its infrastructure with that of rivals, thereby limiting the investment required to scale up.
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Elsewhere in the sector, Merrill said interest in acquiring Network Appliance filers from IBM appears tepid, especially compared with the greater number of users that already buy network attached storage, or NAS, products from EMC.
It bought Network Multi-Family on Sept. 9 for $171 million.
Several smaller youth-oriented carriers buy network capacity from the more established cellular companies.
Those who buy network storage for the home are way ahead of the curve.
"Oil companies buying network equipment are saying we want to search for oil and run pipelines, not run a network".
And in the end, he will be free to buy network capacity from anyone he wants to.
"A few years out, if I'm buying network infrastructure I just want the price to be right," says Casado.
Despite dwindling audiences for network shows, marketers set a record in the 2003 upfront when they committed an estimated $9.2 billion to $9.3 billion to buying network ad time.
There are hundreds of long-distance phone companies in the nation, and most of them buy network capacity or long-distance minutes from the bigger carriers.
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CEO of Professional Science Editing for Scientists @ prosciediting.com