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In the first, it would enable the kind of existing media gifting already possible on iTunes via email, where one user buys content for another at time of purchase.
I am confident Amazon buys content licenses for less than similar licenses sold to Netflix, who is spending its public coffers kitty in a mere land grab, rather than Amazon, which is disciplined in their process and valuation.
The web portals, iTunes, and ad agencies do this everyday via homepage promotions, media buys, content discovery widgets, social media campaigns and so on.
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It could buy content.
In other words, profits will come down the road when Kindle users buy content through Amazon.
In the United States last month, Google agreed to buy content from The Associated Press.
The closure of the service is one of the first examples where bought content has become obsolete through DRM protection.
The company has been buying content companies and this week acquired European Internet video network Goviral for $96.7m.
But cable operators have low switching costs they can easily buy content from a variety of producers.
Pay-gates are the natural evolution of that, and it's a system that is secure in a way that buying content on something like Amazon is secure".
Future expects to see a massive associated revenue boost as digital edition sales surge once consumers start buying content when they start to use their tablets.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com