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Increasingly, business want real-time answers and smart predictions about everything from buying trends to weather patterns to medical therapies.
Increasingly, firms want real-time answers and smart predictions about things like buying trends, weather patterns and medical therapies.
The DVD player's demise is revealed in the annual snapshot of buying trends compiled by the department store group.
I.B.M. said yesterday that it had agreed to buy the Alphablox Corporation, gaining technology to integrate analytics like customer buying trends into existing software.
She works in New York as a planner in the women's division of Ralph Lauren, providing forecasts of buying trends for department stores.
Recognising the growing shift in buying trends from single-site buys to RTB, many of the traditionally "exclusive" publishers are putting their inventory up for auction, allowing all parties to benefit.
Similar(11)
While the group buying trend allows retailers to create demand for things which customers may otherwise not have wanted - and therefore offer growth opportunities - there are also potential pitfalls says Hermann Behrens, chief executive of The Brand Union Middle East.
As a direct result of the buying trend on Friday, heating oil and gasoline consumers are paying a few cents more per gallon today.
The trends are good, but you can't buy trends.
But as an impetus to buy, trend reports rank fairly low on consumer checklists.
When writing a market analysis, you want to prove that there is a demand for your product and that you have the means to meet that demand; providing detailed information about buying trends--backed up with statistics--will go most of the way to showing investors that you can succeed in your market.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com