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Who is buying today?
Can they build that up to resonate more with what customers are buying today?
"It's more about how little people were buying a year ago than how much people are buying today," he said.
"In five years, people who are buying today should see a bit of appreciation".
Perhaps, since a brand is tested in the marketplace, with success measured purely in terms of who is buying today.
Unlike the download or streaming approaches, he says, "TV is not about buying today what you want to watch tomorrow, it's about turning it on and watching".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com