Exact(2)
Senior media buying sources believe ITV will have no choice but to cut its £1bn-a-year programming budget and axe more jobs.
Some media buying sources believe that the Paralympic ratings boost, if there is one, could boost the broadcaster's upmarket ABC1 viewing share, but also attract an older audience than the normal viewer demographic.
Similar(58)
Another senior media buying source said ITV was likely to announce further cuts next month.
"I feel December is going to fall off a cliff, scary stuff, but it will as always come down to retailers and what they shell out in that unpredictable runup to Christmas," said one media buying source.
EMC has made quite a few acquisitions in 2009; buying SourceLabs, FastScale Technology, Data Domain, Configuresoft and Varonis Systems.
Already, groups linked to the Kochs have spent more than $25 million on television and radio in crucial 2014 House and Senate races, according to Democratic media-buying sources.
Earlier this year Warburg Pincus put up over $100m to buy Source, a European manager of exchange-traded funds, having partnered with a former boss of iShares, the industry leader.
As an analog, imagine if Dell bought source code rights to Windows XP.
Media-buying sources are predicting that overall the total TV market for November will be down about 4% year-on-year and December will be perhaps more than 12%.
Data from Democratic media-buying sources.
Data from Democratic media-buying sources and Center for Responsive Politics.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com