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Some motorists are buying regular instead of premium, or using the car only at night or taking public transportation to work.
When consumers have become involved, they have done so mainly at the gas station, by buying regular rather than premium gasoline, for example, or by driving a few extra blocks in search of cheaper gas, particularly in California where it often tops $2, or by vacationing closer to home, or by leaving the S.U.V. in the garage and driving the family's more fuel-efficient second car.
People didn't stop buying regular knives when Swiss Army knives came out.
But there's a broader market that could be served, too, the founders have since realized, as a simple interface could mean schools could update outdated computer labs, and even enterprise customers may want to use its devices because they're cheaper than buying regular computers, and they're easier for employees to use.
They wound up buying regular towels.
Though your wallet is now empty, that feeling of smugness garnered from not buying regular groceries will keep you warm all the way home.
Similar(50)
It won't be like deciding whether to buy regular or premium gasoline.
"Now I can buy regular pants," he said with a laugh.
Concession card holders can continue to buy regular stamps for 60 cents; the priority service will cost them $1.10.
The oversight board accused Mr. Hahs of using nearly $50,000 in union money to buy regular season and playoff tickets for the Cleveland Cavaliers, "for which there was no union purpose".
Merrill buys regular Treasurys and deposits them in a bank.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com