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"Oil companies buying network equipment are saying we want to search for oil and run pipelines, not run a network".
"A few years out, if I'm buying network infrastructure I just want the price to be right," says Casado.
The London Olympics and Euro 2012 failed to give national newspapers the expected boost in advertising spend, with media buying network ZenithOptimedia slashing more than £100m from its forecast for the overall UK press market this year.
Publicis Groupe has confirmed it is buying a 75.1% stake in M&C Saatchi's Walker Media in a £36m cash deal, using it as a cornerstone of a new global media buying network to up the ante against WPP.
Despite dwindling audiences for network shows, marketers set a record in the 2003 upfront when they committed an estimated $9.2 billion to $9.3 billion to buying network ad time.
Media duties for Land Rover remain at Optimedia in New York, formerly DeWitt Media, the United States division of Optimedia International, the worldwide media planning and buying network of Publicis S.A. Land Rover is part of BMW A.G., which has agreed to sell the company to the Ford Motor Company.
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Pruitt was Managing Partner and Director for Business Development at MediaCom, one of the largest media planning and buying networks for advertising firms.
Elsewhere in the sector, Merrill said interest in acquiring Network Appliance filers from IBM appears tepid, especially compared with the greater number of users that already buy network attached storage, or NAS, products from EMC.
It bought Network Multi-Family on Sept. 9 for $171 million.
Several smaller youth-oriented carriers buy network capacity from the more established cellular companies.
Those who buy network storage for the home are way ahead of the curve.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com