"buying intention" is correct and can be used in written English.
An example of its use could be: "The market research revealed that consumers had a strong buying intention towards the product."
The purpose of this study was to propose a theory-driven model to understand the relationship among social website interactivity, brand experience, brand choice, price premium, and buying intention within the context of online travel agencies (OTAs) websites.
That also seems to translate into buying intention, too: among U.S. and UK consumers, less than one-third (29%; 26% respectively) said they would look for Internet-enabled TVs in the future.
The caveat to this research is that it is about buying intention rather than actual purchases, but ChangeWave's surveys in the past have proven to be effective barometers for what eventually happens to the bottom line.
Influencer marketing instills consumer action and motivates buying intention, especially for collectives such as millennials who are hard to reach by other means.
Dickson and Pollack (2000) reported that enhancement of performance and fashionable appearance significantly predicted in-line skaters' clothing buying intention.
Consumer resonance is powerful in affecting a user's image of products and, as this resonance expands with iterative enforcement, the user's buying intention can be strongly altered.
"You might expect that a deflated sense of self could lead to lower buying intentions," said Dr. Trampe, a question she plans to explore further.
The Conference Board's survey also asks about buying intentions, although the answers to those questions do not affect the consumer confidence index.
In contrast, in "discount ambience" stores, an increase in the number of retail salespeople dramatically enhances customers' buying intentions.
Additionally, the research suggests that in "prestige ambience" stores, a reduction in the number of retail salespeople does not significantly affect customers' buying intentions.
Similarly to other studies, taste is also considered an important quality element that has a positive and significant influence on consumers' buying intentions.
