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Adam Smith, the top forecaster at WPP's media buying division, GroupM, said there were a few exceptions to the general gloom.
A report last week from Group M, the media buying division of the WPP Group, underlined the importance of the Beijing Games to the global advertising economy.
"Spending always comes back after a recession, but what we didn't predict was that it would happen so fast," said Adam Smith, futures director at GroupM, the media buying division of the advertising company WPP.
* Steve Lanzano was named to the new post of executive vice president and managing director for the United States division of MPG, New York, the media planning and buying division of Havas.
"I don't know if God can help them climb out of that cellar," said Jon Mandel, a co-managing director of MediaCom in New York, a media buying division of the Grey Global Group.
Mrs. Sidrane, 27, works in Manhattan as a manager in the planning department at Mediaedge:cia, a media planning and buying division of the WPP Group, the British advertising company.
Similar(50)
And by combining the two firms' "media buying" divisions, which purchase advertising space in bulk, Publicis Omnicom may be able to negotiate better rates for their clients.
Prefers to buy divisions of technology firms.
Prefers to buy divisions of technology firms, merge them together.
Prefers to buy divisions of technology firms, merge them to create new companies.
The private equity players buy divisions or entire companies, fix them and run them, either flipping the properties or, in some cases, holding on to them for several years.
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CEO of Professional Science Editing for Scientists @ prosciediting.com