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Buying content cheaply or using it to differentiate.
He seemed to be biased against buying content from ITV Productions.
Back then, some tried to argue that in the new age of audience-based buying, content didn't really matter.
The company has been buying content companies and this week acquired European Internet video network Goviral for $96.7m.
Pay-gates are the natural evolution of that, and it's a system that is secure in a way that buying content on something like Amazon is secure".
Future expects to see a massive associated revenue boost as digital edition sales surge once consumers start buying content when they start to use their tablets.
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It could buy content.
In other words, profits will come down the road when Kindle users buy content through Amazon.
In the United States last month, Google agreed to buy content from The Associated Press.
The closure of the service is one of the first examples where bought content has become obsolete through DRM protection.
But cable operators have low switching costs they can easily buy content from a variety of producers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com