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The change came, said Bob Wolf, managing partner at AAR/Bob Wolf Partners in Los Angeles, the consulting company that is managing the review, after Della Femina Rothschild agreed that if it won the assignment it would use the media buying capabilities of the Omnicom Group, the agency company that owns Della Femina Rothschild along with top management.
Asian countries are increasingly buying capabilities that were previously owned only by Russia and Nato countries.
Zibaba is the first to bring ads buying capabilities into a Facebook ecommerce platform.
Significant synergies: Shared cultures, revenue optimization opportunities, cost efficiencies and complementary assets, including an extensive partner network and strong media buying capabilities.
Thanks to quantum advances in programmatic media buying capabilities, messaging undecided voters in specific locations and across devices is now possible in a way that it wasn't during the last election.
(It has made a little headway on the commercial front: we revealed last week that it had quietly acquired ad tech firm Metamarkets to improve its analytics, measurement and ad buying capabilities).
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"The British grocery scene is entering a new era whereby the dominance of the major players is being questioned; that has implications for buying capability and trading strategies.
WPP's engine is fuelled by its massive media buying capability: its Group M division uses its advertising buying power to get the best deals for clients across media including TV, press, radio and online.
Investments reinforce the commitment: SAP's purchase of Business Objects was its biggest acquisition ever, while IBM, Oracle, Microsoft and Google have also spent billions buying capability in this area.
Notably, Efficient Frontier will bring to Adobe social ad buying capability for Facebook, employing the company's optimization algorithms to predict results and drive greater digital marketing ROI for its clients.
By now, my hype campaign should have seen to it that every man, woman and child of movie-ticket-buying capabilities knows that I've spent a decade creating Avatar, a film for which the designation "game changer" is woefully inadequate.
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CEO of Professional Science Editing for Scientists @ prosciediting.com