Sentence examples for buying assignment from inspiring English sources
Universal McCann had already handled the Bacardi Light Rum media buying assignment.
* AstraZeneca, Wayne, Pa., part of AstraZeneca P.L.C., to Zenith Media, New York, to handle the first media planning and buying assignment for Nexium, a stomach acid inhibitor.
Lionsgate, Santa Monica, Calif., consolidated its media planning and buying assignment for its Lionsgate and Summit Entertainment studios, with spending estimated at $250 million, at the Mindshare division of GroupM, which is owned by WPP.
Macy's, part of Macy's Inc., New York, chose Carat, New York, part of the Aegis Group, to handle its television and digital media planning and buying assignment, which had been handled by MEC, part of the GroupM unit of WPP.
And Reckitt Benckiser in London, the consumer products company, consolidated its American media planning and buying assignment, for accounts with spending last year of $134 million, by naming SFM Media/ MPG in New York, part of the Media Planning Group division of Havas Advertising, to handle those duties.
The media buying assignment had been handled by Mindshare, part of the GroupM unit of WPP.
General Motors has placed in review the media buying assignments for all its national advertising as well as regional dealer groups.
The GroupM division of WPP will take over media buying assignments for HSBC from Zenith Media, part of the ZenithOptimedia Group division of Publicis.
Comcast Corporation and NBCUniversal, which is majority owned by Comcast, consolidated media planning and buying assignments, with spending estimated at $1.4 billion, after a review precipitated by Comcast's acquisition of control of NBCUniversal.
Universal McCann takes on media buying assignments for Bacardi brands including Bacardi Limon, Dewar's Scotch and Bombay Sapphire, which had been at the United States unit of Optimedia International, New York, part of the Publicis Groupe.
The Masterfoods USA division of Mars Inc. is considering consolidating some or all of its media planning and buying assignments, which have combined billings estimated at $350 million and are divided among five agencies.
