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Buy value versus growth.
"I just buy value," he said.
They buy value, which equals price plus a sense of belonging and support, which often trumps just price".
The investors may choose to buy "value," or low-priced, stocks, for example; if volatility arrives and the stocks fall, at least they won't tumble from too high a perch.
The marketing test would determine whether to roll out the promotion nationally and, when the promotion appeared to be going slowly, Coke officials paid a Virginia man $10,000 to take hundreds of children to Burger King restaurants and buy value meals.
In June, Coke executives said that employees in its fountain division had paid a Virginia man to take hundreds of children to Burger King to buy value meals and Frozen Cokes, a slushy drink that was being promoted in Burger King restaurants.
Similar(41)
World Trade Organization rules bar countries from restricting exports of materials so as to force other countries to buy value-added products, but the rules allow export restrictions for the purpose of conserving natural resources.
Most of Tencent's earnings come from players who buy value-added services like Web site backgrounds, avatars, virtual clothes, hairstyles, pets and countless other items for their virtual worlds.
Psychographics: Why do they buy (values, opinions, attitudes, interests, lifestyles)?
The Oak Technology deal was pegged at $25 million in a combination of cash and stock, and Microcosm was an all-stock buy valued at about $128 million.
"Investors are buying value, not momentum," says one fund executive.
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