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This development is often associated with a firm's tendency to change from a make to a buy strategy.
These studies hold to the presumption that a firm following a make strategy will outperform firms following a buy strategy in dealing with integral product architectures.
MAKE YOUR SELL STRATEGY WORK WITH YOUR BUY DISCIPLINE -- Whatever your approach, your sell discipline should reflect your buy strategy.
The most interesting attempt at a buy strategy was eBay's 2003 purchase of Eachnet, which had a nearly 80% share in the auction market.
Yahoo's forays into China started with a build strategy, which later became a buy strategy and ultimately morphed into a partnership strategy.
We also argue that as product architecture changes from a modular to integral form, firms adopting this pseudo-make strategy are likely to show better product performance than firms following a pure make or buy strategy due to the relative knowledge advantages of the pseudo-make strategy in dealing with the integral product architecture.
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Build or Buy' Strategies in the Local Loop.
""Build or Buy' Strategies in the Local Loop". KSG Faculty Research Working Paper Series RWP05-060, October 2005.
Based on the knowledge-based view, we argue for the viability of a sourcing strategy between the pure make and buy strategies – a pseudo-make strategy.
Companies should evaluate build versus buy strategies to determine how to scale testing efficiently and effectively.
This paper deals with the selection of right mix of components for a modular software system using build-or-buy strategy.
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