They buy based on upfront costs".
They buy based on price sometimes.
"People buy based on what they think, versus what they see," she said.
Will people buy based on images and word of mouth alone?
Amazon knows plenty about what you might want to buy, based on what you've bought.
"As far as its being an 'image' category, people will buy based on what the package looks like.
"That way we buy based on what our needs were, which makes a lot of sense," he said.
They want to customize the things they buy based on individual needs, cultural differences, style and personality".
Still, I think it would be strange to be encouraging people to buy based on people's age rather than the strength of their product.
On this point, Brown adds that the true cost of fashion must be better communicated because without this understanding, there is no incentive for consumers who buy based on price to change.
Just as a corporation may use big data to figure out what a consumer might buy based on their past purchases, a spy agency can use big data to make connections to useful intelligence.
