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Every year on the judging panel for the Bollinger Everyman Wodehouse prize we read books that sweat with effort, but flop.
What remains to be seen is just how many young people will want to shell out $100 the prevailing Broadway norm to hear two hours of Italian, even if it has got (mostly) rave reviews.Few expected "Movin' Out" to do anything but flop, following poor reviews for the dance show's pre-Broadway try-out in Chicago last July.
In a 1996 essay, "Perchance to Dream," Jonathan Franzen described "the deafening silence of irrelevance" that followed the publication of his second novel, "Strong Motion," and the ensuing depression ("I could do little after dinner but flop in front of the TV") that almost led him to give up writing fiction.
In life, the fronds would have hung vertically when the tide was in but flop over the stipe when exposed by low tide.
As one stakeholder noted, "A medical mall may work somewhere but flop somewhere else".
A pun like "Without geometry, life is "point"less" might go over well in a math class but flop in a history class.
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Mr Koch excels as an orator but flops on television.
But flopping end over end, he suggested his old magic in flashes — not bad for 47.
Then he had nothing but flops for years until Charlie Washburn got him his job with Mike Todd--to Todd--to Todd--toikado".
Bebo, which launched in 2005, was a success in the UK but flopped in the US against competition from Facebook.
And, second, because, at one point, a plane crashes — well, not crashes, but flops onto its belly as it lands.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com