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The chip-foundry business may be dominated by large firms based in Taiwan and China, but a small player in of all places Southern California is carving out its own niche.
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Toyota entered the home building market in 1975 to broaden its operations, but remains a small player.
Industry observers say PWI is taking the right steps, but remains a small player.
Capehart-Farnsworth produced televisions until 1965, but it was a small player in the industry when compared with Farnsworth's longtime rival RCA.
One big takeaway is that Internet advertising continues to be the fastest-growing medium, but it remains a small player.
Eye on People has about 11 million cable and satellite subscribers, up from 2 million at its start in March 1997, but it is still a small player in the crowded cable field.
But Apple today remains a small player in India, accounting for less than 2% of all mobile sales in 2013 according to one estimate.
But it's still a small player in Big Wine.
"She's a small player, but she basically plays big," Scanzano said.
Spirit may be a small player, but the outcome of this battle will influence labour negotiations at bigger carriers.
But Diaz acknowledged that Mitsubishi remains a small player that needs to better market its vehicles.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com