The UK chairman, Joel Cadbury (whose family knows a thing or two about child-friendly branding), and his business partner Ollie Vigors are evangelical about this amazing concept.
Wall Street pay is a notable issue for Buffett to duck considering that he has been all over the media lately tackling his role as America's business statesman with unusual vigor.
Most notable: He sees signs of renewed vigor in the business of developing technology infrastructure that supports the travel business and also among midsize financial institutions exploring how to reinvigorate their operations.
Seldom, indeed, is the American business man deficient in the vigor with which he attacks a commercial problem.
In the past month, dissent against the legislation has also taken on a new vigor in the business community.
Yet to investors, it seems, the tug of concern about future growth diminished enthusiasm for the vigor in its flagship businesses today.
"One reason for the vigor is that the business model of cable news -- in which the cable channels receive half their revenue from fees bundled into monthly cable subscriptions from customers and half from advertising -- has proved over time to be remarkably resilient," the report said, "even as other sectors of the news industry continue to search for sustainable revenue streams".
"That's essential," says Ollie Vigors, Cadbury's longtime business partner.
Excessive government intervention "hampers necessary consolidation and industry shake-out, sapping the nation's industrial vigor," Nikkei, Japan's largest business daily, wrote in a recent editorial.
Rupert Murdoch, the News Corporation's chief executive, did not participate in the conference call, but he said in a news release that the earnings "demonstrate the mounting vigor of our global channels business".
