The course required that students participate in the 2009 Google Online Marketing Challenge, in which teams were given $200 worth of free online advertising with Google AdWords to work with businesses to devise effective online marketing campaigns.
At the same time, the government should work with businesses to devise multidimensional standards, so that consumers don't balk at products because they sacrifice, say, brightness and cost for energy efficiency.
Advertising was a straightforward business: agencies had to devise a good idea for an ad and then choose the right publication or broadcast slot in order to catch consumers' attention.
The overall performance of the companies underlie the broader issues the media industry is facing as it tries to devise business models for the digital age.
Mr. Whitmore said he had also tried to help the organization with his business expertise, helping it to devise a fund-raising plan.
Thomas L. Friedman asks (rhetorically) why President Bush does not invite business leaders to Washington to devise a national strategy to compete in the global economy and generate good jobs for Americans.
Microfranchise opportunities allow self-employment with features of wage employment: the microfranchisees do not need to devise business models of their own but have minimal supervision.
Teams – made up of students led by established entrepreneurs – are competing to devise business plans; their efforts will be judged by an expert panel, including, among many other leaders in the pharmaceutical industry, George F. Tidmarsh, MD, PhD, CEO of La Jolla Pharmaceutical Co. and Consulting Editor of Disease Models & Mechanisms (DMM), Michael King Holly, Pharm.
However, to remain competitive, companies rely on business intelligence (BI) to continually monitor and analyze the operating environment (both internal and external), to identify potential risks, and to devise competitive business strategies.
