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But that caution allowed the company to be unusually profitable in a business noted for its volatility.
Last year the firm hired as chief data officer an executive from Netflix, a film-rental business noted for its data-mining skills.
Her immense popularity matched only by her outspokenness, she became one of the most powerful women in show business, noted for her liberal politics and her philanthropy.
"As Oracle continues to grow, we need people experienced in operating a $100 billion business," noted Safra A. Catz, Oracle's other co-president, at the time of Mr. Hurd's hiring.
Matt Marshall of VentureBeat, a blog that tracks technology and the venture capital business, noted that BitTorrent "has never gained mass appeal among regular consumers" and that it works best as a "back-end distribution protocol" (venturebeat.com).
A report on the 1983 general election – whose authors included a young John Curtice, the current eminence grise of the UK polling business – noted that education levels were emerging as a significant indicator of voting patterns.
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"This is not how government typically does business," notes Harris.
Few legal businesses are as profitable as Microsoft's Windows business, notes Mr Rosoff.
"As customers use more channels they become more loyal, buy more products and are more satisfied and that makes good business," notes Accenture, a consulting firm.
Peter Chernin, who recently stepped down from overseeing News Corporation's film and television business, notes that technology does not just expand the range of products available.
That's their own business," notes Carthy.
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